Cervejaria Hocus Pocus
Pedro Butelli and Vinícius Kfuri began home brewing in 2012 and founded Hocus Pocus in Rio de Janeiro in 2014, at first brewing on other firms’ equipment; two more partners joined in 2015 and 2016. The first bar opened in Botafogo in 2016, and in 2018 the partners built their own brewery in Três Rios. Revenue reached R$20 million in 2024, with growth of about 40% a year. Its six core beers include Magic Trap, a Belgian golden strong ale, Interstellar, an American IPA, APA Cadabra, an American pale ale, and Aura, a hazy session IPA.
Styles brewed by Cervejaria Hocus Pocus
American IPA
AleAmerican IPA: a strong, bitter pale ale built around American hops, from citrus and pine to tropical fruit. Strength, bitterness, glass and classic examples.
Hazy IPA (New England IPA)
AleHazy IPA, or New England IPA: a soft, juicy, hazy IPA bursting with tropical fruit from late hops, with low bitterness. Strength, glass and how it is made.
American Pale Ale
AleAmerican pale ale: a pale, hop-forward ale with citrus, pine or tropical American hops over clean malt, made famous by Sierra Nevada in 1980. Strength, bitterness, glass and classic examples.
Belgian Golden Strong Ale
AleBelgian golden strong ale: a pale, dry, sparkling Belgian ale of 7.5–10.5% with pear-like fruit and peppery alcohol, the style Duvel created. Strength, bitterness, glass and classic examples.
At a glance
- Country
- Brazil
- Brews in
- Três Rios, Rio de Janeiro
- Founded
- 2014
- Owner
- Its four partners
- Best-known beers
- Magic Trap, Interstellar, APA Cadabra, Aura
- Website
- bebahocuspocus.com.br
Sources
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